Digital Marketing Tools and Strategies: How to Maximize These?

digital marketing tools and strategies

You will be left behind if you are still adapting the traditional way from your parents, grandparents, family members, and society in general in which you are going to stay in your lane for what they want. With their way of how we taught us would not help us succeed faster. The time is now to adapt digital marketing.

Do you know that there is the best way to achieve your goals? You need to decide to take a big leap in entrepreneurship. The sooner you decide to shift yourself into the entrepreneurial mindset, the sooner you will open more doors and opportunities.

You need to feel amazed to work with the clients who are like-minded not on the people who have the traditional mindset. You can also use this unfair advantage to promote your products and services for your business.


The Facts About Why You Need To Adapt Digital Marketing


You need to sail with the current right now. Otherwise, you will be left behind in the trend. Remember technologies are changing from time to time. Here are the facts that you need to be aware of:


1. The unemployment situation here in the Philippines

Based on the 2014 figures in Southeast Asia, we have the highest unemployment rate as of 2012 – 2017 compared to other Asian countries despite our growing economy. It is because the rich are getting richer, while the poor are getting poorer.



2. Overseas Filipino Workers (OFWs) are being sent home

The remittances of OFW are starting to slow down in the past 10 years. Here are the reasons:

  • De-risking -> closing of remittance providers
  • Employment of Nationals over Migrants
  • Cheap oil
  • Decline in job deployment overseas


3. Jobs in the BPO industry are disappearing

Call centers are predicted to disappear in 10 years. Here are the reasons:

  • Low margins
  • Virtual agents
  • US companies prefer to hire local
  • Automation and bots



4. Artificial Intelligence (AI) and bots are replacing our jobs

Be warned of this latest trend because it’s happening right now. According to the headlines, news, and other different sources, jobs in the next decade will be replaced by robots.

Here are the jobs at risk of being replaced by robots:

  • Middle Management
  • Sales People
  • Sports and Financial Journalists
  • Accountants and Bookkeepers
  • Doctors and Surgeons
  • Bank Tellers
  • Financial Analysts
  • Construction Workers
  • Taxi Drivers
  • Lawyers
  • Call Center Representatives
  • Telemarketing Representatives
  • Insurance Underwriters
  • Cashiers
  • Inventory Managers
  • Farmers
  • and jobs that are routine, repetitive, and predictable. (The Guardian)



You need to leap now, while there is still time while you are still employed.

You need to adapt the trend of digital marketing now.


5 Steps to Establish Your Long-Term Digital Marketing Skills

Establish your confidence to learn digital marketing for you to earn your income from the comfort of your home. Have patience, determination, and commitment to learning this trend. Don’t be shy to brand yourself to reach out to people on what products and services that you are going to offer them.

Change your way of thinking when you are talking to the clients. Make a goal to target high-value clients for you to earn big income for this opportunity. You only lived once so make the most of it. Don’t settle for mediocrity or ordinary that you are shy about something and being ashamed of nonsense stuff.

As you go along this journey, you need to surpass all the challenges for you to become successful someday. Make it a habit to practice one skill that you are uncomfortable with it to boost up your self-confidence.

Don’t let your limiting beliefs like “I am too old, I cannot be the writer,” “I am only an undergraduate, I can’t be promoted in the company,” “There are many experience freelancers out there, so freelancer is not for me,” and many more that would hinder your goals.

Do you know about the fact that why Mark Zuckerberg, Bill Gates, and Steve Jobs succeeded? It is because they have a coach. Just don’t let the limiting beliefs hinder your success because anything is possible.

Society dictated about how we raised traditionally, so there are so many limiting beliefs.

Remember as Nike says, “Just Do It.”

Here are the 5 steps to establish your long-term digital marketing skills:


1. The best time to adapt digital marketing is now

Trends are changing from time to time so better start now than you left behind of what’s going on about the current trends. You need to decide as early as now for you to break the system of the old belief system that you have from your parents, grandparents, family members, and society in general.

Spend more time in doing the study and research that fits your preference.

The beliefs injected into our system with this statement “Study hard, get good grades, and have a good job.” is already obsolete in the time of era right now.

Network marketing business is not an answer.
Graduating with a higher degree is not an answer.
Being employed by the company is not an answer.
Employed in a higher position job is not an answer.

Venture in entrepreneurship is an answer. Learn and implement it in the right way. The time is now.


2. Have a clear and compelling “why”

Focus on creative and innovative things on being an entrepreneur for you to achieve your time and financial freedom. Think of many ways on why you want to achieve it.

What is your deepest why? Your family, your time and financial freedom, and many more. You have to do whatever it takes for you to achieve your goals. Work something that you are uncomfortable about one at a time.

You want to have an intention, feel it, and emotionalize in taking action towards your goals. Your big “why” can think of many ways on how to achieve those things. You need to give them the best that you can ever have.


3. You must adapt the growth mindset

You must always have a focus on upgrading yourself. If the plant is not growing, it dies. This principle would also apply to your system. You need to invest in yourself as the key for you to grow.

You need to invest in books, seminars, training, and networking (not MLM or multi-level marketing) events for you to upgrade yourself. These things would help you upgrade your mindset, qualities as a human being, habits, personality, and personal development.

Remember time is money. Don’t just focus on being employed and self-employed for a long time that you are trading your time for money. Focus on the business system that is working for you.

Learn to maximize the 24 hours/day to earn money. Also, learn the principle of leveraging for you to earn residual or passive income. This would happen when you have patience, determination, and commitment. Someday, more time is working for you.

Don’t be afraid to try new things. Failing is not bad, that’s fine. It is a learning lesson for you towards your success.


4. Have a mentor to guide you

Information is overwhelming on the internet. Most people wanted to save more money just to learn from the free resources from Google and Youtube. As a result, you feel frustrated after you spend your time and effort in implementing what you learned. You need to find the mentors which would guide you towards your goals.

Have some time to hang out with them personally if possible. They can selflessly share some of the free tips that would help you in your journey. Take it as the most precious time in your life.

You need to take an unfair advantage to have mentors and coaches in your life that aligns your vision and your goals. Make sure that they are credible and have a value of integrity.


5. Adapt the environment of like-minded people with goals

Try to hang out and spend time with the people who have goals in life and big dreams. Stay positive and surround yourself with them.

Try to listen to the podcasts or motivational audiobooks instead of listening and watching some dramas and news. 

Time will come you can achieve the things that you want slowly but surely if you are continuously learning from those people and implement what you learned.  


Get ready to maximize the digital marketing tools and strategies! Learn it from my mentors to teach you how to become a successful entrepreneur, how to maximize digital marketing tools and strategies (social media marketing, content marketing, SEO, etc.) and other up-to-date trends about the latest technologies emerging from time to time.

You can use these tools and strategies to serve your clients to grow their business efficiently, to promote your products and services for your business, or both. I teach and guide people how to build the business in digital space starting from build value until they find their purpose.

Take a look at this unfair advantage that would benefit you in your long-term journey. Click here to get started.



Growth Hacking Workshop: My Dream Workshop That I Attended

On Feb. 28, 2017, NXTLVL Academy conducted the free event called free pizza and beer event held at the Study Enderun Tutorial and Language Center. I am glad that I met the founder, co-founders, instructors, and the staff of this company personally. I don’t have any idea what the digital marketing is all about. It started with the discussion by the founder (Derya Tungha) about what is NXTLVL Academy all about, what are their programs, and then followed by the instructors (Raymund Villanueva and JR Ramos) discussed the brief background of the program called Digital & Social Media Marketing. After their discussion, my mind is clear about what is Digital Marketing all about. The goal of this company is they want to keep the size of the participants small so that the instructors would have significant interaction towards the participants. Also, they want each participant or group of participants would come up a startup idea utilizing the digital marketing channels. The smaller the size of the members, the better the quality content delivered. They also mentioned that conducting in a video would not be the best idea because they cannot tell if the participant is active or can understand the concept of what the instructor is teaching about that particular topic. Their program has no hype, no BS, or whatsoever.

Here is the picture of the Free Pizza and Beer event held at the Study Enderun Tutorial and Language Center.

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I had been to a lot of workshops, summits, meetups, and more networking events.  Most of the time I attended the events which are free or between P300 and P1,000 charges. That’s great to consider this kind of action, but it depends on the value that you can get. Free training is still good, but you also find paid training that would help you on your entrepreneurial journey.

A day after my birthday, Aug. 17, 2017, I saw the event about Growth Hacking workshop. When I inquired about this workshop, as I entered in their office at PenBrothers, the staffs there are very friendly and warm, and they readily answered my questions regarding my concern.

On Aug. 18, 2017, high fever and knee and foot pain attacked my body so I drank medicine that can cure my sickness.

Initially, the date of the workshop was Aug. 19, 2017, and then moved the date Sept. 2, 2017. On Aug. 19 and 20, 2017, I attended the event about financial literacy convention. It’s perfect for me that the company decided to move the date.

On Aug. 23, 2017, high fever and knee and foot pain attacked once again, so I decided to have a checkup at The Medical City Pasig Branch. After my checkup, I found out that I have viral hepatitis which sounds alarming to me and I was shocked that this happened to me. I think it is the way on what food did I eat and also my lifestyle on how to deal with things. I need to change my habits of eating and lifestyle.

On Aug. 30, 2017, I went to their office at PenBrothers and decided to pay for the workshop amount of P3,000 after the staffs discussed to me on what I expected for this Growth Hacking workshop.

On Sept. 1, 2017, it was a non-working holiday here in the Philippines, and people enjoyed their long weekend vacation. The Growth Hacking workshop which is supposed to be Sept. 2, 2017, was moved a week again after Sept. 9, 2017. Because of that, I went to the clinic to have a followup checkup about my health condition if I have hepatitis or not.

On Sept. 6, 2017, I went to the clinic to find out the result of my checkup. Based on the findings, the result is negative that I don’t have viral hepatitis. It is now a wake-up call for me on how to take care of myself on how to deal with things, change my eating habits, and change my lifestyle habits. I am delighted with the results and three days to go before the moment comes for my dream workshop.

On Sept. 9, 2017, this is the time that I am waiting for. The long wait is finally over. This time is my most awaited event that I wanted to attend to my dream workshop. The instructors for this workshop are Raymund Villanueva and Jamil Fabia. I am expecting something ideal for this kind of event. This is not a traditional classroom that is not taught in schools. I highly recommended that you take this workshop because it amazed me. It is not the style of teaching where you attend the class and then listens to the lecture discussed by the instructor. They make it more interactive so that after the workshop, you can appreciate the learnings and the great value that you get.

After I attended this dream workshop, my passion unleashed. After I had been the jack of many trades for eight months, I am passionate about e-commerce, digital marketing, and tech startups. I can call myself a Passionate Entrepreneur. It is not easy to say because I had been through a lot of journeys that I had gone through. Learning never stops here. It is a continuous process and be updated with the latest trends in a digital space.

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Image may contain: 5 people, people smiling, people sitting, table and indoor

Image may contain: 2 people, people sitting and table













10 Tips on How to Start Your Business While Having Your Job


I had encountered many failures and mistakes along the way in the business. People like Walt Disney, Thomas Edison, Steve Jobs, etc. are already considered successful people, and that’s only the most ordinary citizens knew about. They forget about their struggles and obstacles before they achieve success. Try to research on these famous, successful people and be inspired and motivated. Don’t be afraid to fail and don’t give up if you encounter more uncertainties along your journey.

Here are my top 10 pieces of advice on how to get started on your business while having your job.

1. Learn to invest in yourself

When you have a daytime job, make it first as your safety net while learning your business. It’s a challenge for you to make a way on how to make it happen to attend more events. Having knowledge would make your business succeed faster.

2. Don’t reinvent the wheel

You can get the ideas from what you learned and implement it as in your tactics. The system is already there. You don’t have to be always on your own and be left behind. Be always updated because digital marketing changes from time to time.

 3. Have constant meetups

It’s great that you mingle with people in an offline way than just watching online videos. These are the people that you don’t know them yet. It is strange at the start, but soon, you will get used to it. This is how you will learn the art of networking (not network marketing or multilevel marketing (MLM)) where you will mingle with businessman, entrepreneurs, and creatives that would help you succeed in your business.

4. Stay away from the shiny object syndrome

It is not true that you can earn US$100 in 2 weeks or invest in this company and after three months, you will have 40% profit. Most victims are people who are making significant such as businessman, highly salaried people, overseas workers, etc. Don’t ever believe in this kind of offer. You need to investigate first the company before investing your money.

5. Establish the business with purpose

Don’t build the business because you want to have the business. Focus the solutions that you think that your business is beneficial to people. Be always updated that even your business is successful, you still continuously invest in training, analyze the result, and innovate your business from time to time.

6. Have an entrepreneurship mindset

Be excited every day and always manifest positivity in your life so that you will attract more positive energy in your body. Stop the drama and focus on your goals. Don’t mind about people who are discouraging you. Just keep moving towards your goals.

7. Minimize watching TV and playing video games

These things seem to be unproductive. Time is Gold. Watching news, soap opera, drama, etc. would not help you become a better person. When you manifest emotion, your result also becomes dramatic which leads you to a negative result. The better suggestion is you listen to the podcast and be motivated.

8. Continuously read more about motivation and entrepreneurship books

Most people are indulged on the latest entertainment and news on the newspapers which doesn’t help you to have a better life. Motivation and entrepreneurship books would help you along the way in your business journey. But remember implementation from what you learned is more important than reading books.

9. You don’t need big capital to start your business

You are not going to start $2,000 or US10,000 for your business. This is what most people think about that’s why they stuck in analysis paralysis. There are many ways for you to kickstart your business but it starts with your decision. You have to decide not later, not next week, not next month, not next year, but now. Now is the best time for you to start your journey.

10. Invest in insurance, mutual funds, VUL, stocks, etc.

Do you have plans for your future? This is the question that you are going to ask for yourself. The salary that we received from the company is just passed from our hands, but unfortunately, most people don’t know about financial education. You need to have a proper education on how to build your wealth. You need to choose the right company on where to invest your hard-earned money. Just apply the rule of diversification when you are going to spend your money. Don’t put all eggs in one basket.



Get ready to maximize the digital marketing tools and strategies! Learn it from my mentors to teach you how to become a successful entrepreneur, how to maximize digital marketing tools and strategies (social media marketing, content marketing, SEO, etc.) and other up-to-date trends about the latest technologies emerging from time to time.

You can use these tools and strategies to serve your clients to grow their business efficiently, to promote your products and services for your business, or both. I teach and guide people how to build the business in digital space starting from build value until they find their purpose.

Take a look at this unfair advantage that would benefit you in your long-term journey. Click here to get started.




Here I am…

My first blog!

It’s time to introduce myself to the net-savvy world. This blog emphasizes about productivity, entrepreneurship, my personal experiences, etc. that would help you become aware of the situation that it is possible to have opportunities at the comfort of your home step-by-step.

This blog will serve you to inspire, empower, and encourage – as well as keeping you informed about the future events for you to have meetups and networking (not network marketing or multilevel marketing (MLM) opportunities) with people, knowledge of how to build and grow your business, and also how to build your wealth for your future in the long-term run.